How much more are customers willing to pay for a product or service without sacrificing profitability? Raising prices would be a quick way to higher revenues and profits – if it worked that simply. The challenge is identifying opportunities that are attainable in the market and designing tactical approaches to capture them.
In Argo’s view, pricing strategy is not just about raising prices. Rather, it is about understanding the true value of products and services and creating the conditions for long-term profitable growth by product, market segment, distribution channel, customer and country. We quantify the value our clients create for customers and teach them how to deflect purchasing strategies that try to commoditize their products. Through rigorous quantification of pricing opportunities and robust development of tactical approaches to realize the benefits, we ensure that differentiation and higher profitability are built into the equation.